AvdH Product / Expedition Lead

Survey · 2026 · Product leadership

Every product is an expedition.

I'm Andrea van den Haak — a product lead who takes teams into unmapped territory and returns with software people love.

View expeditions Read field notes

01 Expeditions

Sixteen years of unmapped territory.

EXP‑01 27.6° N · 92.4° W

Gulf of Mexico · Garden Banks 427 · 2010–2015 · Shell

Cardamom Deepwater

Completions & Well Intervention Engineer

A reservoir hiding four miles beneath the seafloor, under a salt canopy that blinded conventional seismic. I engineered the completions and rotated offshore to execute them from a semi‑submersible 225 miles off New Orleans — supervising a crew of 120 — and we brought first oil home through the resurrected Auger platform.

  • 50,000boe / day peak
  • −19%$17M under budget
  • 9,642 mmeasured depth
  • 09 / 2014first oil
EXP‑02 31.9° S · 115.8° E

Perth ↔ Singapore · Indian Ocean · 2016–2018 · Google

Indigo Subsea Cable

Global program lead, trans‑Pacific & intra‑Asia submarine cables

Nine thousand kilometres of fibre across the Indian Ocean to loop Australia into the cloud. I led the integrated build — technical, legal, commercial — across five countries, and served as technical focal point for the swap strategy that returned $150M. FASTER, Unity, SJC, and JGA sailed under the same command.

  • ~9,000 kmfibre laid
  • 36 Tbpsdesign capacity
  • 5countries, one team
  • $150Mreturned via swaps
EXP‑03 37.4° N · 122.0° W

Mountain View · Search Platforms · 2018–2020 · Google

Search Latency

Latency product owner, Google Search

Every millisecond between a question and its answer costs something. I owned the roadmap that decided which milliseconds died first, across frontend, backend, and silicon, and shipped Fastpath, cutting response time for Google Assistant.

  • −25%latency roadmap / 18 mo
  • $300M+ROI per year
  • 20engineers & TPMs led
  • 5sites worldwide
EXP‑04 30.2° N · 97.7° W

Austin · AWS Marketplace · 2022–present · Amazon Web Services

Marketplace Intelligence

Senior Technical Product Manager, Buyer Experience

The buying experience for the world's largest cloud marketplace and the AI beneath it. Multi‑agent systems that reason, plan, and act across fulfillment; LLM tools that made sales teams faster; procurement governance for enterprise SaaS at ten‑billion‑dollar scale.

  • 300K+enterprise customers
  • $10B+annual transactions
  • +22%productivity via LLM tools
  • 4 PMs3-year vision owned

02 Field notes

The captain's log.

Notes from the field — written up as the ink dries.

03 About

The expedition lead.

I've shipped product from 31,000 feet below the seafloor to the cloud.

Over a decade ago my office was a semi-submersible in the Gulf of Mexico, engineering completions for wells that reach nine and a half kilometres into the earth. Since then I've laid fibre in the ocean for Google, owned the latency roadmap for Google Search, kept critical infrastructure alive at Twitter, and now build the AI beneath AWS Marketplace.

Every one of those was the same job: take a team somewhere unmapped, keep them safe, and come back with something that works.

04 Transmission

Ready for the next expedition?

Send a signal — it lands directly with me.

linkedin.com/in/vandenhaak